Privacy Policy

Insider Louisville values your privacy.

We will never sell any personal information you provide to us as reader or an e-mail subscriber, and we will never use this information to contact you without your permission.

To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

Third-party advertising services

Insider Louisville uses the Adzerk platform to serve advertisements to its readers.

You can check for updates in the Adzerk privacy policy here.

Adzerk is an ad serving platform that our customers use to manage their ad delivery. Each of our customer’s ad serving data belongs to the customer. We don’t collect personally identifiable information as part of the ad delivery process. Adzerk doesn’t sell or share customer data, visitor data or delivery data. Each customer’s data is kept separate from other customers and is not aggregated in any way. Below is information on cookies and why we use cookies (for features like capping the number of times you see specific ads).

What are cookies?

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate, while persistent cookies enable us to track ads a visitor may see over time to limit it from showing too often (for example). You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.

How we use cookies

We may collect anonymous usage information that does not identify an individual User (“Non-Personal Information”) when Publishers, advertisers, and ad networks use the Adzerk’s ad serving platform. Adzerk uses its cookies to serve relevant and targeted advertisements. A visitor receives a cookie from Adzerk when they visit a website where one of our Publishers, Adzertisers, and/or Networks has an ad call. We encode our cookies so that only we can interpret the information stored in them. You are free to decline our cookies if your browser permits, but doing so may result in seeing ads that are not relevant to you.

How we protect and store personal information

Throughout this policy, we use the term personal information to describe information that can be associated with a specific person and can be used to identify that person. We do not consider personal information to include information that has been made anonymous so that it does not identify a specific user. We store and process your personal information on our computers in the US, and we protect it by maintaining physical, electronic and procedural safeguards in compliance with applicable US federal and state regulations. We use computer safeguards such as firewalls and data encryption, we enforce physical access controls to our buildings and files, and we authorize access to personal information only for those employees who require it to fulfill their job responsibilities. All credit card information is encrypted with 128-bit SSL encryption before it is transmitted across the network.

Data retention

We retain the anonymous data that we collect (e.g., which pages you have browsed on our partners’ website) for up to 12 months from the date of collection after which the information is destroyed.

How we share personal information with other parties

We may share aggregated non-personally identifiable information about you with Publishers or Advertisers, such as the number of users who visit a Publisher site or the number of users who clicked on a particular advertisement. This information does not identify you individually. Further, we encourage you to review the privacy policies of the Publishers that you visit. You should contact Publishers directly and review their privacy policies should you have questions concerning their use of your information such as, for example, communications you may or may not wish to receive.

Legal requirements/Sale of business

We intend to protect your privacy to the fullest extent possible as described in this policy while also fulfilling our responsibility to uphold all applicable laws and regulations. Due to potential legal requirements and other possible circumstances, we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed or accessed in ways not otherwise described in this policy. We may be compelled under law to disclose information to government or third parties under certain circumstances or third parties may unlawfully intercept or access transmissions or private communications. Further, we can, and you hereby authorize us to, disclose any information to law enforcement or other government officials that we, in our sole discretion, believe necessary or appropriate in compliance with the law. In the event that all or part of Adzerk is acquired by or merged with a third party entity, you agree that we may transfer or assign the information we have collected from you as part of such merger, acquisition, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your personal information is treated, transferred, or used.

United States

The Site is hosted in the United States. If you are accessing the Site from outside the United States, please be advised that through your continued use of the Site, which is governed by U.S. law and this Privacy Policy, you are transferring your personal information to the United States and you consent to that transfer.

Security measures

We have implemented reasonable security measures on the Site to help protect against the loss, misuse and alteration of the personal information under our control. Additionally, Adzerk takes reasonable steps to ensure that our third party business partners, including our hosting partners, provide sufficient protection for personal information.


This Privacy Policy may be revised periodically by Adzerk, as reflected by the “last modified” date below. Please revisit this page to stay aware of any changes. Material amendments to this Privacy Policy shall be communicated to you at the time you log into the Site, by e-mail, or by notice here. Your continued use of the Site constitutes your agreement to this Privacy Policy and any future revisions.

If you have any questions about this privacy policy, or the information handling practices of the Site, you may contact us at support AT

Last Modified: February 15, 2012

E-mail newsletter subscriptions

Insider Louisville uses the MailChimp platform to deliver e-mail newsletters and manage subscriptions.

We will never sell or otherwise share an personal information you provide us to a third party.

You can check for the latest updates to the MailChimp privacy policy here.

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